The Sectors Team is responsible for monitoring industry developments, providing commercial insights and identifying potential opportunities and threats for both Bank of Ireland and our customers.

In addition, the Sectors Team supports the development of effective product propositions which cater for customer needs and provide specialist knowledge to our relationship managers.


Pierce Butler – Head of Sectors

Connect on LinkedIn

Mobile: 087 281 1717


Pierce has over 20 years commercial banking experience. He is responsible for leading the Sectors Team and developing and managing the delivery of the sector strategy. Prior to this, Pierce was Head of Capability and Performance for Business Banking where he was responsible for a team which developed and analysed Business Banking KPIs, managed business performance and developed a strategic approach to enhancing capability across the network. He has held many roles across Bank of Ireland Retail including Senior Relationship Manager for Wicklow, where he led a team in managing the financial requirements of a diverse portfolio of business customers.

Pierce holds a BBLS Degree in Business and Legal Studies from UCD and a Postgraduate Certificate in Managing and Leading People. He is an Associate of the Irish Taxation Institute.

Ways we can help