Are you an SME or Start Up owner or marketer who would like to develop or enhance the digital presence of your business? In an ever-changing digital landscape, are you unsure where to focus your efforts in building a digital footprint? Would you like your website to be found easier by your customers, and to use social media to lead people to your website?
If you answered ‘Yes’ to any of these questions, then this half-day course will start you on your way.
At the end of this course, you will be able to:
- Develop a digital strategy for your business, whether it be on a B2B or B2C basis.
- Optimise your website to be found in Google searches.
- Develop a Social Media Strategy using the correct mix of channels for your business.
- Measure the effectiveness of your digital footprint, tracking traffic and performance using Google Analytics.